From the Earth, Pure and Unaltered:
The Story of Robert McCrae and Live Alkaline Water
@mccrae3450 on Instagram
The McRae family land in North Carolina, where Live Alkaline Water is drawn from a spring 800 feet below the surface, as it has been for over a century.
A Legacy Written in Water
There are products that simply quench your thirst. And then there is water that carries history, heritage, and genuine health: water that has never been touched by a chemical process, never forced through an artificial alkalizing machine, and never stripped of the minerals the Earth carefully placed in it over centuries of geological time.
Live Alkaline Water is that water. And the story behind it begins with one man, a piece of family land in North Carolina that has been in his family for over 100 years, and a source that most of the world never knew existed.
Who Is Robert McCrae?
Robert McCrae is the Founder and CEO of Live Alkaline Water, LLC, and co-founder, alongside Dr. Shayla Creer, of what became the first Black-owned water brand ever sold on Walmart shelves in the United States. That milestone alone would make for a remarkable story. But what drives this company is not ambition for shelf space. It is a deep, generational connection to land and water that most brands simply cannot claim.
McCrae's family has owned the land where Live Alkaline Water is sourced, located in the Yadkin Valley region of North Carolina, for well over a century. Buried 800 feet beneath that property lies a natural underground spring that feeds into an aquifer, which in turn rests directly above a dense mineral rock bed. For generations, that land sat quietly. Robert McCrae recognized what it held.
"The water is free-flowing, percolating up naturally from an aquifer and mineral bed 800 feet below the surface; no machinery forcing it. No chemicals altering it. Just the Earth doing what it has always done."
What Is H320 Water?
Live Alkaline Water is classified and marketed as H320, a designation that refers to the water's classification as a premium, naturally sourced spring water product distinct from commercially processed or artificially alkalinized waters. The H in the designation reflects the water's direct relationship to its hydrogen-oxygen molecular integrity: pure H₂O in its most natural form, enhanced only by the mineral environment through which it flows, never by industrial manipulation.
This matters more than it may seem. The bottled water industry is full of products that begin as municipal tap water, are then run through reverse osmosis to strip everything out, and finally have minerals and alkalinity artificially added back in. Live Alkaline Water skips all of that entirely. It never needs those steps because the Earth has already done the work.
Cross-section diagram showing how Live Alkaline Water is drawn from a natural aquifer 800 feet underground, filtered through ancient mineral rock beds before it ever reaches the surface.
800 Feet Below: The Source That Changes Everything
Most consumers never think about the distance their water has traveled before it reaches them. With Live Alkaline Water, that journey begins 800 feet beneath the earth's surface, deep within a natural aquifer that sits directly above a mineral rock bed.
What happens at that depth is a process geologists call natural mineral infiltration. As rainwater and surface water slowly percolate down through layers of rock over years and decades, it picks up mineral compounds from the surrounding geological formations. By the time that water collects in the aquifer beneath the McCrae property, it has passed through limestone, silica, iron-bearing rock, and a host of other mineral-rich formations. The result is water that is:
- Naturally alkaline, not forced into an alkaline state by machines or additives
- Rich in over 108 trace minerals the human body requires for optimal function
- 100 percent chemical-free: no chlorine, no fluoride additions, no artificial pH adjusters
- Free-flowing from the source, bottled as nature intended
The water percolates upward naturally, meaning the pressure from the aquifer itself drives the water toward the surface; no pump-forced extraction altering the mineral composition along the way.
A Natural pH of 7.4–8.2: What That Really Means
Live Alkaline Water falls naturally within the 7.4–8.2 pH range, the zone most closely aligned with the body's own optimal blood pH, achieved without artificial alkalizing processes.
The pH scale runs from 0 (most acidic) to 14 (most alkaline), with 7.0 being perfectly neutral. The human body works very hard to keep blood pH between 7.35 and 7.45, a remarkably narrow range. Drinking water that already sits within or just above that range means your body spends less energy correcting for acidity and more energy doing everything else it needs to do.
Live Alkaline Water's natural pH of 7.4–8.2 is significant for several reasons that have real research backing:
- Hydration efficiency: A 2010 NIH-published study found that consumption of naturally alkaline water was associated with improved acid-base balance and measurably better hydration status compared to regular water.
- Digestive support: Research published in the Annals of Otology, Rhinology & Laryngology (PubMed ID 22844861) demonstrated that alkaline water at pH 8.8 effectively denatures pepsin, the enzyme responsible for acid reflux damage, offering meaningful relief for those with digestive sensitivity.
- Athletic performance: A study published in the Journal of the International Society of Sports Nutrition (PMC5676322) found that alkaline mineral water increased the rate of lactate clearance following anaerobic exercise, supporting faster muscle recovery.
- Metabolic health: A 2022 NIH study (PMC9621423) found that regular alkaline water consumption was associated with significantly lower metabolic risk factors.
- Bone health: A 2025 clinical study (PMC12899649) found that daily consumption of calcium- and magnesium-rich mineral water reduced fall risk and improved muscle mass in adults over 50.
What makes these findings especially relevant to Live Alkaline Water is context: most research on artificially alkalinized water shows weaker or inconsistent benefits. The studies with the strongest results consistently involve naturally alkaline mineral water, exactly what Live Alkaline Water is.
Over 108 Minerals: What Your Body Actually Uses
A visual overview of the key mineral groups found in naturally sourced aquifer spring water and the body systems they support.
The human body requires over 100 essential minerals to function at its peak, and most of us are chronically deficient in many of them, largely because the water we drink has been so heavily processed that the minerals have been removed. Live Alkaline Water, sourced from an aquifer above a mineral rock bed, retains over 108 trace minerals in their natural, bioavailable form.
Here is what the research tells us about what some of those minerals do:
| Mineral | Body Function | Research Backing |
|---|---|---|
| Calcium | Bone density, nerve signaling, muscle contraction | WHO guidelines confirm Ca in drinking water reduces cardiovascular mortality |
| Magnesium | Muscle relaxation, energy production, 300+ enzyme reactions | Deficiency linked to hypertension, fatigue, and muscle cramps (NIH) |
| Potassium | Blood pressure regulation, heart rhythm, fluid balance | WHO recommends 3.5g/day; most adults fall short |
| Bicarbonate | Acid buffering in digestive system, kidney support | Bicarbonate-rich water shown to reduce bone resorption markers (MDPI, 2025) |
| Silica | Connective tissue, skin elasticity, hair, nails | Linked to collagen formation in peer-reviewed studies |
| Zinc | Immune function, wound healing, DNA synthesis | Essential trace mineral; deficiency impairs immune response (NIH) |
| Manganese | Antioxidant enzyme activation, bone formation | Key cofactor for superoxide dismutase (SOD), the body's primary antioxidant enzyme |
| Iron (trace) | Oxygen transport in red blood cells | Trace levels in spring water support iron bioavailability without excess |
Because Live Alkaline Water absorbs these minerals directly from the rock bed through which it flows, rather than having them added back in after processing, they exist in their natural ionic and colloidal forms, making them far more easily absorbed by the body than supplemental minerals.
100% Chemical-Free: What That Promise Really Means
When Live Alkaline Water says "100 percent chemical-free," it means exactly that, and it is a distinction that sets it apart from the overwhelming majority of bottled waters on the market today.
What most bottled water does:
- Starts with municipal tap water
- Strips minerals via reverse osmosis
- Adds back artificial mineral packets
- Uses electrolysis or CO₂ injection to raise pH
- Adds preservative chemicals during processing
What Live Alkaline Water does:
- Draws directly from a natural underground spring
- Retains all naturally occurring minerals intact
- Achieves pH 7.4–8.2 through mineral geology alone
- No electrolysis, no additives, no artificial processes
- Bottled fresh from the source. Period.
The 2026 Frontiers in Medicine review on alkaline water health benefits notes explicitly that naturally sourced alkaline mineral water shows stronger and more consistent health outcomes than artificially alkalinized water, precisely because the mineral profile is complete, balanced, and bioavailable rather than reconstructed.
Making History: The First Black-Owned Water Brand at Walmart
In 2018, Live Alkaline Water made national headlines when it became the first Black-owned water brand ever placed on Walmart shelves in the United States. Co-founded by Robert McCrae and Dr. Shayla Creer, the brand launched in Walmart stores in North Carolina before expanding across multiple states and retail outlets nationwide.
For Robert McCrae, the achievement was personal on a level that went far beyond business. His family had owned the land over that spring for generations. Turning it into a nationally recognized water brand, one rooted in Black land ownership, natural purity, and community health, was about honoring that legacy while building something new for the communities he serves.
The milestone was covered by Ebony Magazine, the Minnesota Spokesman-Recorder, and multiple national outlets. But the product continues to speak for itself.
Why Family Springs Carries Live Alkaline Water
At Family Springs, we have always believed that water is more than a product. It is a vehicle for community health, transparency, and trust. From our own water, sourced at Berkeley Springs, West Virginia, and McRae Springs, North Carolina, to the carefully selected partner brands we make available to our customers, every product we carry must earn its place through quality, integrity, and alignment with our mission.
Live Alkaline Water earns that place.
It is Black-owned. It is chemically unaltered. It is drawn from land that has been in one family's care for over a century. And it delivers real, measurable mineral nutrition in every bottle, not as a marketing claim, but as a geological fact.
Carrying Live Alkaline Water is part of our Follow the Drip commitment: our ongoing effort to connect Hampton Roads families with the best Black-owned water brands across the country while building a network that uplifts community health and Black entrepreneurship simultaneously.
Ready to experience water the way nature intended?
Live Alkaline Water is available now through Family Springs Water, shipped directly from the source to your door.
Shop Live Alkaline Water →Research Sources & References
- Heil, D.P. (2010). Acid-base balance and hydration status following consumption of mineral-based alkaline water. PMC3161391. Journal of the International Society of Sports Nutrition.
- Weidman, J. et al. (2016). Effect of electrolyzed high-pH alkaline water on blood viscosity. PMC5676322. Journal of the International Society of Sports Nutrition.
- Ye, J. et al. (2022). Associations of alkaline water with metabolic risks. PMC9621423. Frontiers in Nutrition.
- Koufman, J.A. & Johnston, N. (2012). Potential benefits of pH 8.8 alkaline drinking water as an adjunct in reflux disease. PubMed 22844861. Annals of Otology, Rhinology & Laryngology.
- Finkel, T. et al. (2015). Alkaline Water and Longevity: A Murine Study. PMC4906185. Evidence-Based Complementary and Alternative Medicine.
- Park, S.H. et al. (2025). Efficacy of Calcium and Magnesium-Rich Mineral Water on fall risk reduction. PMC12899649. Nutrients.
- Frontiers in Medicine (2026). The health benefits of alkaline water: fact or fiction? DOI: 10.3389/fmed.2026.1849818.
- World Health Organization. Calcium and Magnesium in Drinking-water: Public Health Significance. WHO IRIS.
- Minnesota Spokesman-Recorder (2018). Walmart's first Black-owned alkaline water gains global attention.
- Honest Media Blog (2019). LIVE Alkaline Water, LLC: First African American Owned Water Brand at Walmart.
- The Green Blue Marketplace (2024). A Partnership in Water: GBM's First Neighborly Farmer on Aquifer.
- Ebony Magazine. Company Makes History: First Black-Owned Water Brand at Walmart.
- National Ground Water Association (NGWA). Dissolved mineral sources and significance. ngwa.org.
- MDPI Nutrients (2025). Insights into Bicarbonate Mineral Water and Acid-Base Balance. DOI: 10.3390/nu17142291.
Disclaimer: The information provided in this article is for educational purposes only and does not constitute medical advice. Statements about health benefits are based on published scientific research and have not been evaluated by the FDA. Live Alkaline Water and Family Springs Water products are not intended to diagnose, treat, cure, or prevent any disease. Consult a qualified healthcare provider for guidance on your individual health needs.
